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赫特福德大学留学生assignment作业-关于CRM的作业

时间:2011-05-07 16:02来源:留学生论文网 编辑:永利国际娱乐注册送56_www.66402.com【官方网】 点击:
Table of Contents TABLE OF CONTENTS 1 1. MODULE DETAILS 2 2. MODULE AIMS 3 3. MODULE INTENDED LEARNING OUTCOMES 4 KNOWLEDGE AND UNDERSTANDING 4 SKILLS AND ATTRIBUTES 4 4. MODULE CONTENTS 5 5. THE LECTURE PROGRAMME: 6 6. THE SEMINAR

论文题目:关于CRM的作业
论文语种:英文
您的研究方向:市场营销
是否有数据处理要求:否
您的国家:英国
您的学校背景:赫特福德大学
要求字数:1500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):
补充要求和说明:作业要求是assssemt 1那个1500的 prensentation大家做的是Groups 5 Choose two examples of call centre management for consumer and organisational sales and discuss similarities and differences选的是沃达丰和TSB bank
Table of Contents
TABLE OF CONTENTS 1
1. MODULE DETAILS 2
2. MODULE AIMS 3
3. MODULE INTENDED LEARNING OUTCOMES 4
KNOWLEDGE AND UNDERSTANDING 4
SKILLS AND ATTRIBUTES 4
4. MODULE CONTENTS 5
5. THE LECTURE PROGRAMME: 6
6. THE SEMINAR PROGRAMME: 7
SEMINAR ACTIVITIES: 7
7. ASSESSMENT DETAILS 8
COURSEWORK (100%) 9
8. LEARNING OUTCOMES MATRIX 11
9. EXPECTATIONS OF THE UNIVERSITY FOR STUDENTS ON TAUGHT PROGRAMMES 12
10. REFERRAL ASSESSMENT 13
11. GENERIC GRADING CHARACTERISTICS OF POSTGRADUATE WORK 14
12. READING/RESOURCE LIST 17
13. NOTE 19
APPENDIX A 20
CHECKLIST FOR LOCATION OF INFORMATION ON THE MODULE STUDYNET SITE 20


 
1 Module Aims

The aims of this module are to enable students to:
1. Understand the various aspects of sales and marketing from initial appreciation of the central role of selling through to the development of sales strategies;
2. Understand how sales management integrates with relationship marketing;
3. Apply relationship marketing to both internal and external customers.

3. Module Intended Learning outcomes

Knowledge and Understanding

Have a knowledge and understanding of
1. The wide range of sales and promotional skills and techniques available and critical awareness of their application to a variety of enterprises;
2. The variety of sales channels and product and service offerings by business;
3. The key disciplines and variables that contribute to customer relationship marketing;
4. How to develop effective strategies to improve customer retention and improve customer spend;
5. Post-purchase behaviours and the evaluation of the sales and marketing process

Skills and Attributes

Be able to operate both as individuals and within groups in order to
1. Critically analyse existing or planned sales and customer relationship marketing approaches;
2. To be able to assess an organisation’s relationship with its markets, both local and international;
3. Communicate both orally and in writing in a manner that may be understood by companies of any size;



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