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国际建筑设计课程作业 International Construction Design Coursework(2)

时间:2018-05-16 09:13来源:www.ukassignment.org 编辑:cinq 点击:
2.0 Assumptions 假设 The first assumptions made is that the needs of the customers, their perception including other parameters like culture and purchasing behavior are the same regardless of the re
 
2.0 Assumptions 假设
The first assumptions made is that the needs of the customers, their perception including other parameters like culture and purchasing behavior are the same regardless of the region, time, and age of the customers. This assumption may be held very strongly despite the contradictory data from research. Research has shown that the clients in the United States are not similar to clients in other parts of the world regarding tastes, economy, purchasing power, cultures among other things and it is important that the company does a lot of research and abide by the findings if it is to attain success.
The second assumption is that the prices in the market will remain unchanged or relatively stable. Such an assumption is both conservative and realistic. For instance, if Harwell assumes that because the market price is going down annually by 3% than assuming that it will go up next year by 4%-5% may still be appropriate. There is a probability of nearness of numerous rivals in the market that will affect the falling of the market value; the lower the contenders, the stable the market value; the numerous the contenders, the flimsy the market cost.
 
3.0 Analysis of the fashion business 时尚企业分析
It is unlikely to find that the market prices are fairly stable in the fashion business because of the so many competitors in the game. When there are so many competitors in the market, there is a likelihood that fashion products will stay in the store or the market for quite some time until it outdoes its usefulness (Brito, et.all, 2015, p.98). The clients will not need it anymore as they will be moving on to the latest fashion. This is likely to lower the prices of the products. To meet this challenge, the fashion business should not produce too much fashion products for the market. They should release according to the market demands. This is especially important where the market is flooded by competitors.
In the fashion business, the needs and taste of customers change with time it is not static, even their culture and perception changes. According to sociologists, culture is not static; it is the man who makes a culture. Fashion products that are fashionable today won’t be fashionable in the next five years. This means that the fashion business should invest in serious research on the culture, perception, taste and the needs of the clients so that they can give him or her what is needed at the moment.
 
4.0 Strategic Management Model 战略管理模式
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4.1 Environmental or Organization Analysis
The environment of an organization may be external or internal, Harwell must be very clear on what it wants while analyzing the environment. Environmental analysis is when the organization evaluates itself through monitoring and comprehension of its diverse factors that may affect its operation (Rothaermel, 2015). Harwell will be able to identify its threats and opportunities and diagnose itself for success. These environmental factors may be; competitors in business, customers, and suppliers, political, technological, economic and social factors. Using this model, Harwell will be ably equipped to meet its challenges. 
 
4.2 Strategy Identification Alternatives
Consistent with Glueck & Jauch, this is based on whether the organization will continue or it will change its business. There is a large number of choices or alternatives that Harwell may be presented with. Gluek proposes four mega alternatives in strategy; expansion, combination, stability or retrenchment. Instability, for instance, the organization does not change what it does, it operates in the same market and sells the same service or product using the same technology. The organization adopts expansion when it’s demanded by the environment. Considering the increasing demand of fashion business today, Harwell should consider expanding its business to meet the demand of its customers. 
Retrenchment is adopted by the organization when it has to lower its scope of operation regarding technology and the customers. Lastly, combination occurs when the organization has a large portfolio.
Harwell should consider adopting modernization strategy; i.e., use of technology to increase its productivity and production while reducing the cost given its vast market in the fashion business.
Through integration as another strategy, Harwell must think of introducing new products into the market to strongly compete with other businesses given the change in the demands of the customers who want new and trending products.
Harwell can also think of joint ventures or mergers with other organizations to gain synergy. It can as well share risks that may arise due to vast market and the cost of production involved, be able to maneuver the political as well as cultural barriers, diversify its market and expand it to other places where there is an unexplored market (Wheelen, and Hunger, 2017).
 
4.3 ThePESTLE model
This model refers to all the external factors that can affect a business.PESTLE is an acronym for political, economic, social, technological, environmental and legal factors.
 
4.3.1 Political Factors
Harwell should consider and analyze the political factors like the intervention of the government into the business. It should consider things like political stability, government policy, foreign trade policy, labor laws, and tax policy among other factors that can affect its normal operation of the fashion business. Political factors can affect Harwell’s fashion business as there might be a restriction of some fashion products from getting to certain regions or may attract higher taxes.
 
4.3.2 Economic Factors
Harwell should consider things like exchange rates, economic growth, inflation, interest rates as well as disposable incomes among its target markets. This will inform its decision on investing in the fashion business. People might have money but they are not ready to dispose it on fashion products.
 
4.3.3 Social Factors
It is important that Harwell analyses the social factors that can affect its fashion business. It should analyze and evaluate the population in its market target, the age of its target clients, their attitudes on the fashion products; their tastes and preferences and so on. This way, Harwell will be able to make informed choices.
 
4.3.4 Technological Factors
This model will allow Harwell to decide on what current and best technology to use as it analyzes its market. Harwell should bear in mind that marketing today has gone digital and it's important they move with pace and embrace technology.
 
4.3.5 Environmental Factors
Being in the fashion business, Harwell requires raw materials to make its products. It should there analyze the environment in which it wants to operate in. It should know where to discharge its waste and evaluate the best ways of doing business that is ethical and sustainable.
 
4.3.6 Legal Factors
Harwell must consider that it gets it right as far as legal matters are concerned to avoid frequent court cases. It should pay close attention to issues like the safety of their fashion products, consumer laws and rights, standards of advertisement, tough issues of its products and premises and so on. Harwell needs to be familiar with what is needed and what is not to be able to engage successfully.
 
5.0 Summary and conclusions 总结与结论
The success of Harwell group lies in the research of the market before its formulation and ultimate execution. The strategy should be unique and capture the aspiration of the company. It should take into consideration all the requirements when being formulated. It must consider the economic or cost, political, social, cultural, environmental and human resource requirements.
The biggest challenge that Harwell Group is to deal with is the environmental, cultural and sociopolitical environment in the countries they intend to expand to. Most countries with mega projects to be constructed have their loyalty attached to a certain company or a certain country and breaking it will require a strategic approach.
Finally, Harwell should invest in new markets with courage, care and be flexible to any unexpected eventuality. They should come in with their own culture and products that are unique to customers and quality customer services if they want to successfully compete with the others.
 
6.0 Recommendations 建议
Harwell Group should be ready to take risks involved, costs incurred and resources needed, logistics, the size of the market; political, cultural and sociopolitical environments of other countries as it keeps on fluctuating, among others. 
Providing the same service with the legendary companies requires a lot of modern strategies and clicking on the right button as far as marketing is concerned.
Harwell Group should capitalize on promotions and marketing. They should carry out intensive research on what the market needs and how best they can deliver before entering the field. 
 


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