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Essay格式范文:广播业的竞争 Competition in the Broadcasting Industry(2)

时间:2018-03-22 11:25来源:www.ukassignment.org 编辑:cinq 点击:
Extent of competitive rivalry 竞争对手的程度 Buyer power is high in the industry. The audience are demanding and getting greater choice of channels, thereby ensuring that broadcasting organisat
 
Extent of competitive rivalry 竞争对手的程度
 
Buyer power is high in the industry. The audience are demanding and getting greater choice of channels, thereby ensuring that broadcasting organisations place greater emphasis on the quality of their programme offerings. This poses a threat.
 
The threat of new entrants is low as is the bargaining power of those who supply goods and services to TV network stations. Therefore, the threat from these two forces are low.
 
The availability of substitutes provides a significant threat to Al Jazeera but the threat is well mitigated through the TV news network’s creation of a niche market for itself, i.e. one which provides a more balanced alternative view to the norm.
 
Conclusion 结论
 
Significant threats and opportunities exist in the world of TV news. The threats for Al Jazeera mainly come from political, ethical and competitive forces while the opportunities are provided by social, high entry barriers and technological forces.
 
Al Jazeera are able to mitigate threats through cleverly carving themselves a niche in the industry. They are able to exploit the opportunities as more people are demanding a more rounded view of what’s actually happening in the political news world, rather than being fed, what is widely being considered as propaganda news.
 


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