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代写美国report范文精选:Tesla Motors Incorporated(2)

时间:2018-08-01 16:58来源:未知 编辑:quanlei_cai 点击:
7. Planning Tesla currently sells its cars primarily to individual customers. They have strategic or commercial relationships with Panasonic, Daimler, and Toyota. The integration of resources is refle

 
7. Planning
 
Tesla currently sells its cars primarily to individual customers. They have strategic or commercial relationships with Panasonic, Daimler, and Toyota. The integration of resources is reflected in Tesla's important partners. For example, the company's first collaboration with the Lotus car supplemented its weakness in car body, the late introduction of Daimler Benz and TOYOTA as a strategic partner, completely filled out its lack of experience in the field of automotive manufacturing. Tesla cooperated with Panasonic on the most core components of the electric car, to lower the cost of lithium batteries, and to promote the market demand. In addition, for the charging device, Tesla insisted on a small route, outsourced to Solar City company hold by its boss Musk. Tesla is currently working with IT companies in Silicon Valley which shows a strong digital imprint.
 
Tesla electric cars have a huge impact on the traditional internal combustion vehicles and Tesla's direct sales model is against the traditional car dealers. It is difficult for electric vehicles to face the challenges and cut into the mature combustion automobile market, although so far, Tesla has done quite well, but it also goes very difficult. Musk welcomes other automobile makers to enter the electric car industry to form an alliance, so the overall electric car industry will have greater potential, and it would be beneficial for Tesla to cultivate in the market, any policy breakthroughs, technology accumulation, electric vehicle industry chain formation would be easier; and it would increase the volume of electric vehicles.
 
Though the plans are promising and quite inspiring, Tesla's financial situation is not so positive. In the fiscal year of 2014, Tesla earned revenue of $3.198 billion, higher than the $2.013 billion in the fiscal year of 2013; but a net loss of $294 million indicates a substantial expansion of losses compared to net loss of $74 million in 2013. The substantial loss made by Tesla was under the condition of a substantial increase in sales volume. In 2013, Tesla’s annual sales was 22000, while in 2014 sales volume reached 31655, an increase of up to 44%. The reason behind this phenomenon lies in the “parts model” used by Tesla, which is different from the traditional car companies. In order to reduce costs, Tesla uses parts that have been applied to other brand for assembly, its research and development costs has been diluted in the initial stage. But the so-called "component integration" mode is the direct reason why Tesla sells more but suffer more losses. That means the problem of Tesla is in the product and non-operating aspect: because of the non-specificity development, parts used in process is not applicable, Tesla needs to continue to invest to improve.
 
8. Leading
 
Tesla is highly dependent on the services of Elon Musk, their Chief Executive Officer, Product Architect, Chairman of our Board of Directors and largest stockholder. Tesla electric car represents only the tip of the iceberg of its leader---Musk's unique thinking mode. From online financial innovation to space rocket project “Space X”, although represent so different entrepreneurships, their way of thinking behind is exactly the same. Musk has a "first principle" way of thinking. He believes every phenomenon has its own first principle, and all will be smoothly done or easily solved if the principle is caught. Under the guidance of the principle, he has long been concerned about the three major areas of finance, transportation, energy. “If you can get the people excited, business has been done by half” Musk told the young followers. And that might be the secret of his success.
 
9. Controlling
 
In the vehicles industry, quality can be vital; Tesla’s quality control efforts include both product quality and supplier quality, and they are focused on designing and producing products. Product designs are guaranteed by the product quality engineers working with engineering team and suppliers to meet functional specifications and durability requirements. Tesla has its own supplier quality engineers who are working with suppliers to ensure that processes and systems are capable of delivering the parts needed at the required quality level, on time, and on budget.
 
Due to several risks faced by Tesla, proper internal control is quite vital. In terms of financial risks, Tesla’s leverage is too high, while its own operating cash flow is negative. Because Tesla's product line is relatively narrow compared with other large scale car manufacturing, and in the current point of view, the long-term demand for its products is very limited, and management is not experienced in dealing with multi-line production, Tesla's operational risk is relatively high. In terms of risks related to business and industry, Tesla still needs to maintain and strengthen its relationship with its suppliers, customers, and also its employees. In order to succeed in the competitive auto-mobile market, Tesla needs to keep up with advances in electric vehicle technology and make a better product met a wider scale of customers’ needs. Furthermore, risks associated with its international operations and expansion, including unfavorable regulatory, political, tax and labor conditions and establishing in new markets, all of which needs extra care of the management.
 
References:
 
TESLA MOTORS, INC. ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 2014
 
Personal Ethics Statement for an Individual Assignment:
 
By signing this Statement, I am attesting to the fact that I have reviewed the entirety of my attached work and that I have applied all the appropriate rules of quotation and referencing in use at the Telfer School of Management at the University of Ottawa, as well as adhered to the fraud policies outlined in the Academic Regulations in the University’s Undergraduate Studies Calendar.


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