永利国际娱乐注册送56 会员中心 TAG标签
网站地图 RSS
英国作业 新西兰作业 爱尔兰作业 美国作业 加拿大作业
返回永利国际娱乐注册送56

留学生永利国际娱乐注册送56需求:e-MARKETING STRATEGY

时间:2011-01-11 17:53来源:留学生论文网 编辑:永利国际娱乐注册送56_www.66402.com【官方网】 点击:
As a medium of communication the Internet came further in five years than TV did in 50 - changing not only the business environment, but impacting on society as well. It is now the case that this ‘new’ media is an essential consideration

e-MARKETING STRATEGY
Title
e-Marketing Strategy
Module Code UGB321
Credits 20
Module Delivery 
Learning hours 200 hours. Approximate number of contact hours: 36

1 MODULE RATIONALE
As a medium of communication the Internet came further in five years than TV did in 50 - changing not only the business environment, but impacting on society as well. It is now the case that this ‘new’ media is an essential consideration in any organization’s marketing strategy. This module looks at the various elements that make up e-marketing and assess their value in a strategic context.

2 LEARNING OUTCOMES
Upon successful completion of this module, students should be able to:
Knowledge-Based Outcomes
K1 Evaluate of the role of e-marketing in the contemporary business environment
K2   Appraise the relevance and application of internet technology in the marketing of both off- and online organizations
K3 Assess how the Internet is located in a strategic business context
K4 Apply models and theories of e-marketing

Skills-Based Outcomes
S1 Analyze information and/or a situation
S2 Solve problems and make decisions
S3 Read, synthesize and report of current e-marketing-related issues.

3 MODULE SCHEDULE
“I cannot teach anybody anything, I can only make them think”
  Socrates, Greek philosopher

The total learning hours for this module is 200 hours.  Students are expected to attend a three hour session every week. The sessions will be made up of a mix of lectures, seminars, discussions and tutorials.

Students should spend the remainder of the module hours in directed and self-directed study of the subject. To gain maximum benefit and to develop an awareness of developments in strategic marketing, students should read around the subject areas using a range of journals (academic & trade), newspapers, the Internet and text books.

Timetable
Note that this running order may be subject to change.
week
comm teaching
week session
number exercise lecture
2  feb 28 1 Introduction The Online Environment
9  feb 29 2 The Online Environment Getting started online
16  feb 30 3 Getting started online Website development
13  feb 31 4 Website development the B2C online presence
2  mar 32 5 the B2C online presence the B2B online presence
9  mar 33 6 the B2B online presence Search engine optimization
16  mar 34 7 Search engine optimization Online advertising
23  mar 35 8 Online advertising Permission marketing
30  mar 36 9 Permission marketing Social media marketing



推荐内容
  • 英国作业
  • 新西兰作业
  • 爱尔兰作业
  • 美国作业
  • 加拿大作业
  • 代写英国essay
  • 代写澳洲essay
  • 代写美国essay
  • 代写加拿大essay
  • MBA Essay
  • Essay格式范文
  • 澳洲66402
  • 代写英国assignment
  • 新西兰66402
  • Assignment格式
  • 如何写assignment
  • 代写英国termpaper
  • 代写澳洲termpaper
  • 英国coursework代写
  • PEST分析法
  • literature review
  • Research Proposal
  • 参考文献格式
  • case study
  • presentation
  • report格式
  • Summary范文
  • common application
  • Personal Statement
  • Motivation Letter
  • Application Letter
  • recommendation letter
  • Europe (24-hours)
    EN:13917206902
    china (24-hours)
    CN:13917206902
    在线客服团队
    全天候24小时在线客服 QQ:1455780998

    微信在线客服(24小时)

    微信公众订阅号
    XML 地图 | Sitemap 地图