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St Peter’s 大学留学生66402:MARKETING STRATEGY(2)

时间:2011-01-11 17:59来源:留学生论文网 编辑:永利国际娱乐注册送56_www.66402.com【官方网】 点击:
WHAT is the purpose of the report? [what does the addressee want to know?] Be clear of the objectives of the report. HOW are you going to present it? [the structure] This can only be determined after

WHAT is the purpose of the report? [what does the addressee want to know?]  Be clear of the objectives of the report.

HOW are you going to present it? [the structure]  This can only be determined after ‘who’ and ‘what’ have been established.

Use of theory

In a ‘real-life’ business report you would not make reference to theory. However, as this is an academic report there may be instances where you need to reference quotes or theoretical models. In this case you must use the standard Harvard referencing system.

Structure / layout

An important difference between an essay and a report is the layout. This aspect of a report is not merely a superficial feature of the presentation. It represents important choices made by the writer regarding the range of the material covered and the relative importance of the sections in the report. It does, therefore, play a very important role in communicating meaning to the reader.

A well-structured report will have a beginning, a middle and an end. Divide the report into a sequence of headings that will guide the reader through the logical flow of the content. Think of the headings as signposts for the reader. Use main headings, sub-headings and where suitable, paragraph headings. Each should be differentiated by type (e.g. upper and lower case, bold, underlined). Though neither is essential, the decimal numbering system and bullet points are commonly used in reports.

The report should consist of:

Academic title page – the front cover - include module title, module code, my name, your name.

Report title page – as if in ‘real-life’ – addressees, report title

Contents page.

Executive summary – though it comes at the beginning, this should be written last. It is a brief (250ish words max) statement of the subject matter of the main document.

Introduction – the purpose and reasoning for the report (as per the assignment case study, NOT the academic process).

The main body of the report. – consider language / vocabulary / style & structure

NB A business report would normally end with a ‘conclusion’ or possibly ‘recommendations’. In this particular assignment, however, neither is pertinent to the content.
SAMPLE FRONT COVER (alignment centre, font size 20)
 



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