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英国留学生report写作需求:Report格式(5)

时间:2011-04-15 16:54来源:英国assignment网 编辑:66402 点击:
2.2.3 Threats - In addition, some news indicated the current trend of New Zealand economy is declining (Business and Economic Research Limited, 2008). The economic depression will influence both peopl

2.2.3 Threats
- In addition, some news indicated the current trend of New Zealand economy is declining (Business and Economic Research Limited, 2008). The economic depression will influence both people and organisations’ financial decisions in spending on holding events.
- With petrol price increasing, most products have increased their price and have caused all businesses’ operating expense to increase including Beaufords.
- If the trend in marrying age continues to change, Beaufords will have to update its marketing strategies more frequently to identify opportunities for business. This will be costly in terms of resources in labour and time invested into research.
- As the most profitable product in hospitality industry is the sales of alcohol. It is a threat for Beafords because it has a limit on how much revenue can be made from each guest. If government decides to increase the drinking age for alcohol then Beaufords will loose its opportunity to make more revenue on alcohol.
- With so many competitors around Beafords and comparing their organisation size, it is difficult for Beaufords to compete head on head with them. Beaufords cannot gain competitive advantage in terms of cost management where large organisations can with mass productions due to higher capacity for functions.
- It is a waste to not have any events held during winter due to fix costs are still occurring. It is a threat that Beauford is eating into its profit during this season.
2.3 Competitor Analysis
This section of report will indicate the primary competitors of Beaufords at Totora Park. Analysis from this section will be used to decide its marketing strategy later in the report.
It is decided the primary competitors are the ones providing almost identical services that Beaufords provides (mainly those that provides wedding functions). It is decided to set the competitor level in this way because most of Beaufords’ profits come from providing wedding services.
From research, 5 primary competitors were discovered and they are Cornwall park restaurant, Sorrento in the park, Harbour Function Centre, and Romfords. Each competitor will be briefly discussed in terms of its operation and its competitiveness against Beaufords. (See appendix for competitors’ SWOT analysis)
Through analysis, Harbour Function Centre has is considered to be the most competitive rival in Beaufords’ view. It is a large establishment, buildings and facilities are in good condition, larger area for large functions, higher price set to have higher return on margin, wide range of services allowing more opportunities for customers to spread their services to potential customers. It has a higher capacity in number of guests when holding functions compared with Beaufords. Which means Harbour Function Centre can hold small to large functions whereas Beaufords can only hold small functions, as a result this gives Harbour Function Centre competitive advantage.
The second most competitive rival is Cornwall park restaurant, even though it is a small establishment like Beaufords. However, there is no maximum number of guests allowed


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